I’ll be looking at personality types versus archetypes, as the distinction between these two frameworks is considerable. Understanding their fundamental differences is key to interpreting human motivation, behavior, and life purpose. Simply put, personality types focus on observable behaviors and actions, while archetypes represent deeper, universal themes and identities. Why Archetypes Aren’t Personality Types Personality...Read More

The Power Archetype is one of the four motivating archetypes in human psychology and mythology, the other three motivating archetypes are Love, Justice, and Wisdom.  While each person embodies all four archetypes, typically one of the four dominates, and profoundly influences their perception, motivations, and aspirations—this dominant archetype is known as their Life Theme.  This...Read More

The Wisdom Archetype is one of the four motivating archetypes in human psychology and mythology, the other three motivating archetypes are Love, Justice, and Power.  While each person embodies all four archetypes, typically one of the four dominates, profoundly influencing their perception, motivations, and aspirations—this dominant archetype is known as their Life Theme.  This article...Read More

The Justice Archetype is one of the four motivating archetypes in human psychology and mythology, the other three motivating archetypes are Love, Wisdom, and Power.  While each person embodies all four archetypes, typically one of the four dominates, profoundly influencing their perception, motivations, and aspirations—this dominant archetype is known as their Life Theme.  This article...Read More

The Love Archetype is one of the four motivating archetypes in human psychology and mythology, standing alongside Justice, Wisdom, and Power.  While each person contains all four archetypes only one of the four dominates, profoundly influencing their perception, motivations, and aspirations. This dominant archetype is known as the Life Theme.  This article delves into the...Read More

At first glance, the concept of the four main archetypes—Love, Justice, Wisdom, and Power—might appear to compartmentalize human nature into overly simplistic categories. However, within each of the four main archetypes lies an infinite spectrum of motivating expressions that mirrors the individual identity and unique thumbprint that each one of us has. Take, for instance,...Read More