John Voris is a philosopher, writer and a human motivation researcher. He graduated from University of California at Berkeley with a degree in philosophy and has never stopped his quest for answers to the deep questions.

For several decades through rich life experiences and continued research John invented a ground-breaking approach to personal inquiry that reveals a person’s underlying motivation and what they were truly designed to do.

He discovered a huge difference between how American psychology views human motivation based on behaviorism and what can be measured versus what European psychology views human motivation which is based more on Existentialism and man’s search for meaning which is not measurable.

By recognizing the symbolic clusters in the form of objects that surrounds his clients, including the words they use, he was able to discover their inner life-long motivation or as he calls it, a Life Theme.

John’s method accesses the four major Virtues of Humanity or Life Themes and how they are designed to bring us fulfillment in life. He discovered that happiness, motivation and purpose represent a triad of power intertwined beneath our personality and that for decades American psychology has been incorrect with their cult of personality as it applies to human motivation and authentic life purpose.

Why This Is Different

Most people are unaware that there has been an academic battle between the western and continental view of psychology and philosophy. The history of continental philosophy is usually thought to have begun with German idealism. Led by figures like Fichte, Schelling, and later Hegel, the continental approach rejected the western mechanistic view of philosophy and psychology.

European thinkers began with what it means to be human rather than searching for the possibility of natural laws concerning human behavior.

With the Western view determined to be thought of as a science, both the study of behavior and the mind are dependent upon observable criteria. In fact, books on psychometrics assert that if something cannot be measured it does not exist.

Yet, what gives our life meaning are not measurable. How do you measure, love, desire, ambition, determination or any other behavioral temperament?

What I discovered bridges the western and continental views through the use of Symbology. Objects, people, and events are the props we use in our daily life dramas, made possible by attributing meaning to objects, which by definition, generates a symbol.

We chose the symbols of meaning that surround us based on our Identity. From the clothes we wear, to the jobs we take, to the people in our lives, they all conform to who we are with no exceptions where free choice is present.

Throughout history the need for Identity expression has been the one and only consistent motivating need that is proclaimed to motivate our other behaviors.

Therefore, the symbolic meaning that surrounds us reveals our inner identity for all to see including what makes us happy.

By recognizing the symbolic clusters that surrounds my clients, including the words they use, I am able to discover their inner life-long motivation or as we call it, a Life Theme.

Once the Life Theme is identified, for the first time, my client can understand why he or she feels incomplete, unhappy or just unmotivated. They also can separate the right problems from the wrong ones and lift the feeling of overwhelm in life.

They also discover if they have surrounded themselves with the right or wrong people. With knowing your Life Theme beneath your personality, you can have control over your life rather than having your inner motivation responsible for you your self-doubt.