John Voris invented a ground-breaking approach to personal inquiry that reveals a person’s true motivation and authentic self.

He calls it THE LIFE THEME and it is the hidden power behind your personality. There are four Life Themes: Love, Justice, Wisdom and Power.

All of us have one dominant theme we follow in life. John has worked with over a thousand people helping them discover their Authentic Identity and Life Purpose. You can truly know yourself beyond your personality and his process will accelerate your success.

Love, Justice,
Wisdom and Power:
The 4 Life Themes Explained

In John’s latest book you get to experience the four archetypes that drive your personality and decide which one of them commands your life’s calling and purpose. Learn which pairings foster supportive relationships and which pairs are more challenging. 

International Bestselling Author

John Voris is a philosopher, writer and a human motivation researcher. He graduated from Berkeley University with a degree in philosophy and has never stopped his quest for answers to the deep questions.

For several decades through rich life experiences and continued research John invented a ground-breaking approach to personal inquiry that reveals a person’s underlying motivation and what they were truly designed to do.

By recognizing the symbolic clusters in the form of objects that surrounds his clients, including the words they use, he was able to discover their inner life-long motivation or as he calls it, a Life Theme.

John’s method accesses the four major Virtues of Humanity or Life Themes and how they are designed to bring us fulfillment in life. He discovered that happiness, motivation and purpose represent a triad of power intertwined beneath our personality.

Which One Are You?

Everyone has all four of the Life Themes in their being yet one of them is used predominantly. 

Are you the compassionate humanitarian?

Do you seek balance with the law or symmetry using design or engineering?

Are you the archetypal teacher and lifelong student?

Do you seek to create change using action and authority?

Take the FREE Quiz to Discover Your Life Theme

What John Does

Consults clients and coaches on their Life Theme, Authentic Identity, and True Motivation

Lectures and gives workshops on the four archetypes that drive humanity: Love, Justice, Wisdom and Power

CEO of Authentic Systems a Motivation Research and Development company located in Carmel, CA


Discover your authentic self and express your true calling with the amazing insights that John offers during his consultations.

Book a Session


John writes about the Four Life Themes and how they affect everything from life purpose and relationships to selling and buying motivation.

Purchase Books


Your audience will be wowed by how much they better understand themselves, their loved ones and co-workers from John’s presentations.

Invite John



the psychology of selling

The Psychology of Selling Imported from Europe

My interest in the psychology of selling was rooted from my own frustrations and failures while making a living selling products door to door. What...
Universal Virtues

Life Themes As Universal Virtues

While personality is only our style of expression the power driving this expression is our inner Identity. This power begins with our natural Universal Archetypal...
Life Purpose and Career

Life Purpose and Your Career

What Kind of Work is Calling You? If you’re like most people, you’ll spend about a third of your life in an occupation, and you’ll...
What Lies Beyond Your Personality

What Lies Beyond Your Personality?

What is personality? Most of us think we have a good grasp of it. But there appear to be some issues and contradictions surrounding the...