How Four Archetypes Influence Buying

Check Out John’s New Book Learn to Sell What They Are Buying

Learn to Sell What They Are Buying

The Secret Finally Revealed! As a salesperson, you need to know how to connect with your prospects effectively, and in order to do that, you need to know their motivations for buying. Each prospect has an authentic identity, something that defines who they are as a person. Once you are able to figure out your prospect’s authentic identity, it’ll be easier for you to talk to them in a way that they can relate to you.

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Road Purpose
John Voris discovered the missing factors to better understand what truly motivates us and why. He calls it our Authentic Identity.

  • Behaviour is what we do.
  • Personality is how we do it.
  • Identity is the reason why we do it.
  • Authenticity is our NEED to do it.

Most personality assessments deal with behavior and personality and leave out identity and authenticity. This is crucial to help understand our relationships and life purpose.

The methodology John discovered is simple and is involves four archetypes that describe all of humanity.

Introducing Love, Justice, Wisdom and Power

The Life Themes: Love Justice Wisdom Power
Each of us use each of the universal motivation systems in our lives. We learn in order to understand (Wisdom) the meaning of all that is in our environment; this learning occurs progressively through exchanges (Justice) of experiences with others as we act (Power) to produce and impact our environment. This is all dedicated to affirm (Love) our identity and promote well-being in the world.

John’s method identifies how these universal motivation systems are used to design our life.

While each of the universal motivation systems – Love, Justice, Wisdom, and Power – applies to everyone, only one of the universal motivation systems is the dominant force for each of us. This is known as our Life Theme.

The Love Theme is motivated to better humanity by trying to correct that which causes pain, discomfort, suffering, and victimization. It is driven by love, compassion, and empathy.

The Justice Theme seeks balance and harmony. Justice is expressed in several ways. It seeks to correct injustice and immorality in people, relationships and organizations. It also gets expressed by seeking balance and perfection using design through engineering, art, music, and literature.

The Wisdom Theme is driven by a need to know in order to exercise sound judgment in problem solving and goal attainment. Wisdom finds its expression and purpose through teaching, learning, and working with data.

The Power Theme needs to act upon thoughts and get into action. Empowerment finds its expression and purpose through Power as a natural leader and agent of change.

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Introducing John Voris

John Voris has found a way to read a person’s life purpose using an amazingly unique and reliable method. He owns a research and development firm focused on philosophy, psychology and metaphysics. John has worked with over a thousand people helping them discover their Life Purpose and Authentic Identity.

John invented a ground-breaking approach to personal inquiry that reveals a person’s true motivation and metaphysical design. You truly can know your life’s purpose and John will help you understand and embrace your authentic self.

By recognizing the symbols and objects that surround his clients, John is able to decipher their inner life-long motivation or as he calls it, their Authentic Identity that lies in a framework of the Life Theme. Knowing how these operate in your life can direct you to experience the true source of happiness, motivation and purpose that represent a triad of power that lie just beneath the personality.


John Voris earned his degree from The University of California at Berkeley with a major in Philosophy. His life experience and continued research allowed him to discover a portal into the Authentic Identity and Life Purpose of individuals.