Would you be surprised if I told you that most of what you have read about the nature of motivation is inaccurate and in some instances just plain wrong? Would you believe that the most popular definitions of motivation are “one sided” and are blind to the big picture. Can you understand why such errors in understanding can be the cause of a lot of peoples dissatisfaction and frustration in their lives?
If you are like most, you probably have had very little success with so called “success programs”. In fact, you’ve probably found this very web site because you are still searching. Perhaps you are very familiar with the feelings of excitement and enthusiasm when you find and purchase a program that you feel will finally…
In his book called “Emotional Branding : How Successful Brands Gain the Irrational Edge”, Daryl Travis takes a look at the emotional side of business and explains that a brand name is an emotional symbol. In order to tap into the methodology needed to make this emotional connection between brand and customer requires a little…