Featured Articles

  • Variations on the Four Main Archetypes

    At first glance, the concept of the four main archetypes—Love, Justice, Wisdom, and Power—might appear to compartmentalize human nature into overly simplistic categories. However, within each of the four main archetypes lies an infinite spectrum of motivating expressions that mirrors the individual identity and unique thumbprint that each one of us has. Take, for instance,…

  • The Four Archetypes as Life Themes

    Exploring the idea of four archetypes as life themes helps us understand how these timeless symbols shape our identity and guide us through life’s journey. Archetypes are living symbols, capturing the essence of human behavior by roles that appear mythological stories and the human experience. There are four universal motivating archetypes of identity , or…

  • Archetypes Are the Most Powerful Symbols

    Archetypes are the symbolic sources of human expression which is why archetypes are the most powerful symbols. They are living symbols as they encapsulate human actions and the breadth of human experiences.  In this article we’ll explore three types of archetypes and how each of these archetypes are indeed powerful symbols. Most archetypes are recurring…

  • Types of Symbols in Your World

    There are different types of symbols everywhere. Logos on electronics, circus clowns, the word “free,” snow-peaked mountains—these are all symbols with distinct meanings and significance.  Symbols have the power to evoke specific emotions and memories. They shape and reflect our perceptions and beliefs. Symbols carry enormous cultural significance by helping us navigate our world by…

  • How Symbols Give Life Meaning

    Symbols give meaning to life by giving us the opportunity to express ourselves with more richness and complexity.  When you think of symbols, you might first think of something like a conventional symbol such as a brand logo like the Nike swish or the Apple logo. These symbols are obvious and intentional representations of something. …