Phenomenology and Marilyn Monroe’s dress may seem at odds, but the controversy surrounding Kardashian’s fashion decision creates fertile ground for thought. Framed by Shakespeare’s reference, my offering is a step further: the objects in our life shape our perception of it. How does this work? Let’s start with a combination of archaeology and forensics—both useful…
Archetypes are the symbolic sources of human expression which is why archetypes are the most powerful symbols. They are living symbols as they encapsulate human actions and the breadth of human experiences. In this article we’ll explore three types of archetypes and how each of these archetypes are indeed powerful symbols. Most archetypes are recurring…
Our identities search for the meaning of objects to reflect our authentic self and express our aspirations. Objects carry a weight of symbolic meaning far beyond their tangible existence. Why is the world us filled with objects that do more than serve a practical purpose? Why and how do these objects reveal themselves to us?…
There are different types of symbols everywhere. Logos on electronics, circus clowns, the word “free,” snow-peaked mountains—these are all symbols with distinct meanings and significance. Symbols have the power to evoke specific emotions and memories. They shape and reflect our perceptions and beliefs. Symbols carry enormous cultural significance by helping us navigate our world by…
Symbols give meaning to life by giving us the opportunity to express ourselves with more richness and complexity. When you think of symbols, you might first think of something like a conventional symbol such as a brand logo like the Nike swish or the Apple logo. These symbols are obvious and intentional representations of something. …
I know seeing the word Phenomenology in the title of this article is a little scary and boring at the same time. Seeing the word Phenomenology with Selling could also induce some uncomfortable sensations. But if phenomenology had been taught in sales training, I would not have failed seven times at retail cold call sales….