The most common understanding of a sociopath is; “A person with Antisocial Personality Disorder. Probably the most widely recognized personality disorder. A sociopath is often well liked because of their charm and high charisma, but they do not usually care about other people. They think mainly of themselves and often blame others for the things…
All of us are born with self-motivation. It is an intrinsic part of who we are. In fact all of us have our own unique style of motivation and are driven by a very specific need all our own. However, pop-psychology with the complicit sales training industry, has taken it upon themselves to decide what…
Emotions and feelings are often thought of as being one and the same, although they are related, there is a difference between emotions and feelings, and they both serve you in their own unique way. The difference is important because the way you behave in this world is the end result of your feelings and…
Early in your impressionable childhood, an intense emotional event or series of events occurred which had a significant impact on you. Perhaps you can not recall it to mind, nevertheless it happened. In that moment, you passed judgment on the situation as an interpretation of life. You formed an opinion as to “what life was…
In his book called “Emotional Branding : How Successful Brands Gain the Irrational Edge”, Daryl Travis takes a look at the emotional side of business and explains that a brand name is an emotional symbol. In order to tap into the methodology needed to make this emotional connection between brand and customer requires a little…