The Love Archetype is one of the four motivating archetypes in human psychology and mythology, standing alongside Justice, Wisdom, and Power.  While each person contains all four archetypes only one of the four dominates, profoundly...Read More

At first glance, the concept of the four main archetypes—Love, Justice, Wisdom, and Power—might appear to compartmentalize human nature into overly simplistic categories. However, within each of the four main archetypes lies an infinite spectrum...Read More

Exploring the idea of four archetypes as life themes helps us understand how these timeless symbols shape our identity and guide us through life’s journey. Archetypes are living symbols, capturing the essence of human behavior...Read More

Archetypes are the symbolic sources of human expression which is why archetypes are the most powerful symbols. They are living symbols as they encapsulate human actions and the breadth of human experiences.  In this article...Read More

Our identities search for the meaning of objects to reflect our authentic self and express our aspirations. Objects carry a weight of symbolic meaning far beyond their tangible existence. Why is the world us filled...Read More

There are different types of symbols everywhere. Logos on electronics, circus clowns, the word “free,” snow-peaked mountains—these are all symbols with distinct meanings and significance.  Symbols have the power to evoke specific emotions and memories....Read More