I’ll be looking at personality types versus archetypes, as the distinction between these two frameworks is considerable. Understanding their fundamental differences is key to interpreting human motivation, behavior, and life purpose. Simply put, personality types...Read More

The Power Archetype is one of the four motivating archetypes in human psychology and mythology, the other three motivating archetypes are Love, Justice, and Wisdom.  While each person embodies all four archetypes, typically one of...Read More

The Wisdom Archetype is one of the four motivating archetypes in human psychology and mythology, the other three motivating archetypes are Love, Justice, and Power.  While each person embodies all four archetypes, typically one of...Read More

The Justice Archetype is one of the four motivating archetypes in human psychology and mythology, the other three motivating archetypes are Love, Wisdom, and Power.  While each person embodies all four archetypes, typically one of...Read More

The Love Archetype is one of the four motivating archetypes in human psychology and mythology, standing alongside Justice, Wisdom, and Power.  While each person contains all four archetypes only one of the four dominates, profoundly...Read More

At first glance, the concept of the four main archetypes—Love, Justice, Wisdom, and Power—might appear to compartmentalize human nature into overly simplistic categories. However, within each of the four main archetypes lies an infinite spectrum...Read More